Environmental + Experience Designer

Served as Lead Designer for Capital Projects focused on innovative store environmental design, meaningful spaces, brand & marketing storytelling, localization, service & experience touch points, online engagement, store signage, and wayfinding. Collaborated with cross functional teams, to drive the 3D environmental customer centric experience within a wholistic framework for new store & remodel projects across the US and Canada.

Selected as Visual Design lead to take on rebranding initiative for newly-formed Nordstrom corporate marketing team. Created a scalable & branded visual program for existing store rollout and ~30 new stores annually. Challenged to design & execute visual experiences in the built environment across storefronts, display windows, interior spaces, and customer service touch points. Partnered with Marketing, Store Design, Architects, and Contractors.

Designed all aspects of visual merchandising for 100+, full-line stores as part of an integrated Corporate design team. Concepted, designed, engineered, and developed corporate campaigns and seasonal event-driven: window designs, interior presentations, holiday, animation, and special events. Collaborated extensively with diverse teams including: catalog, marketing, store design, regional teams, project managers, production shops & vendors.

Designed and executed diverse regional visual merchandising deliverables for the North West region including; Fashion Window Designs, Holiday & Seasonal Promotions, Fashion Shows and Special Events.