Nordstrom Rack | Crystal Court, Minneapolis

Nordstrom Rack opened fall 2017 at Crystal Court in the IDS Center, a landmark post modern skyscraper- centerpiece of the downtown Minneapolis skyline, designed by world renowned architect Philip Johnson. A two level 39,000-square-foot store at street level and lower concourse. Environmental design work featured store signage direction, extensive storefront windows (designed to express the brand and meet city requirements), and interior touch points; escalator focus wall with high visibility LED signage and faux neon to provide lower level awareness, lightbox graphic wall at checkout, brand signage & wayfinding.