'Santa Lane' | 5th Ave

In 1992 Nordstrom began a new Seattle holiday tradition at its Flagship store. Each year, Edifice Construction erected an enclosed structure along 5th Avenue called Santa Lane. A north pole magical experience to wind through as you wait to have your picture taken with Santa. As the Visual Designer for Santa Lane from 1992-1996, I designed and brought to life Santa's toy workshop, his tailor shop, North pole railway station and outdoor winter wonderland filled with Santa's Elves, and magical woodland creatures.