Icon Branding

In 2010, A branding initiative for new high profile urban Nordstrom Rack stores with unique spaces was created using a strong visual language of entertaining typography and icons speaking to fashion and value. As Visual designer, I designed and executed the environmental visual elements & space experiences, from ideation through engineering & production to installation partnering with a select Nordstrom corporate creative team.Stores shown include Union Square NY, Chicago Ave, Chicago, Arlington TX & Friendship Center, DC.

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Nordstrom Rack | 1700 Chestnut Street, Philadelphia
2014
Nordstrom Rack | Skyview Mall, Queens NY
2014
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Nordstrom Rack | Waikiki, HI
2016
Nordstrom Rack | Midtown Manhatten, NY
2017
Nordstrom Rack | Seattle Flagship
2012
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Nordstrom Rack | The Newbry, Boston
2013
Nordstrom Rack | Colonie Center, Albany NY
2015
Nordstrom Rack | Staton Island, NY
2019
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