Nordstrom Rack | Midtown Manhatten, NY

Opened 2017, A signature three-level, 50,000 square-foot store located on Avenue of the Americas in Manhattan. Environmental design work featured localized 'neighborhood' elements for social media engagement, site specific graphic Lightbox engineered design, storefront architectural brand graphics, on-brand display windows, and prominent LED Nordtsrom Rack channel letter signage for high brand visibility and street awareness.